Our three activities ‘The Herbert: Festival of the dead’, ‘JJs nightclub’ and “Fargo creative village’ target varied audiences with varied tastes, class and leisure.
The Herbert’s Festival of the dead is a free activity therefore accessible to all socio-economic audiences but appealing to those with lower incomes. In terms of Blulmer and Katz’ theory of uses and gratifications, the audience for this event would be attracted to it for the “awareness of the world” stage because they’re developing their knowledge of the world historically, benefitting their understanding on a whole. Similar to Herbert, JJs costing is aimed at the student community who are D-E in the socio economic scale, thus enticing a lower class audience into attending the event somewhat like Herbert. It differs however, because middle class people would also be likely to attend the Herbert, as it’s educational and will you will benefit by going, but JJ’s is strictly a generic student event for socialization, appealing to a more lower class audience rather than middle class.
Although Entry for Fargo is free the activities there can be costly, for example ‘Christmas craft’ is £20 per person for an hours activity, in contrast the independent brewery and fair trade coffee shop sells reasonably priced beverages which would appeal to less affluent audiences. In reference to class, Fargo interlinks with Herbert from how it targets not only lower class people but middle class people also. It can be argued however, that Fargo attracts a wider audience located towards the top of Maslow’s hierarchy of needs than Herbert does, as Herbert appears to attract an audience further down the scale. Fargo, the ‘creative village’ explores creativity and a certain niche culture, almost ‘hipster’ and vintage, which primarily focuses on the middle class, whereas Herbert opposes this and seems to focally target lower class. However both offer activities for the nuclear family – which itself is portrayed to be a middle class ideal.
Both Fargo and Herbert offer ‘personal development’ in contrast to JJS, that offers only entertainments and escapism to the younger, poorer audiences. This representation makes JJ’s seem quite restricted to a certain demographic, not expressing the event as pleasurable for many people, as it’s only open to one specific class and tatse. Fargo and The Herbert’s Festival of the dead have defied Tyler’s theory that British citizenship is designed to fail certain social groups, as reflected by the fact they’re accessible to all audiences, meaning everyone has the chance to better their knowledge and in fact benefits everybody, rather than just benefiting one class of people and failing the others. On the other hand it confirms Marx’s theory that lower class will have less opportunities and will live in poverty, yet middle and upperclassmen will have lives of leisure, from how Fargo has vintage shops (expensive items) that lower classmen couldn’t typically afford. Conveying that yes, they are open to all audiences, but in relation to Fargo, only certain classes can fully partake in aspects of the events.